A couple months ago, Garrett came to me and said, “I’m using Fluid to keep Sifter in my Dock, and the logo we did isn’t working out in that context.” He sent me a screenshot, and sure enough—ouch. Not a pleasant sight, that small diamond shape amidst other icons specifically designed for use in the operating system.
So we kicked around a number of ideas, including one that would involve redrawing the sifter in an entirely different perspective, but came back to the simpler idea of somehow altering or enhancing the existing logo. It’s not that there was a compelling brand reason for this, it’s just that the object definition, idea & physics of the logo are all there already.
Question: Do you like sketches with embarrassingly bad handwriting? Then peep this, my interweb friend:
A number of different ideas came from sketching, but Garrett and I ultimately circled back around to the cleanest, simplest idea (and, go figure, it was the option we liked best before sketching even began): that of the sifter sitting atop a clear bin. Hey, it could happen IRL. As you can see below, the idea went through a series of permutations, some very pronounced and some very subtle. I believe there were about 30 “stages” from start to finish, though you only see the most differentiated changes here:
Parts of the original logo had to be changed to work as an icon; most obvious is the thickening up of the wooden frame. The original frame was simply too thin and appeared disproportionally small compared to the bin. The mesh at the bottom of the sifter has been simplified significantly to remove unnecessary visual clutter that was obscuring the pile of material in the center of the sifter.
The new bin & sifted material was its own challenge. It had to have some visual interest, but there’s not much that’s interesting about a plastic cube. The material inside the cube, logically, had to be mostly finely-sifted material; the pebbles giving interest to the material sitting in the sifter up top didn’t belong in the bin (and you can see I tried to slip them in at one point, unsuccessfully :). I had to rely on fine-tuned gradients and contrast to give the material shape, volume and interest. I think there’s enough there to satisfy viewers at both very small and very large sizes.
So there you have it. If you’re using Sifter with Fluid, you can download the new icon at NextUpdate.com. Enjoy!