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I have been fortunate enough to work with friend and designer extraordinaire, Garrett Dimon, on a number of projects now. This time I worked on a logo for Sifter, a bug and issue tracker and his flagship web product.
As usual, Garrett gave me plenty of creative latitude to come up with logo concepts, with the single constraint that the style could be perpetuated in the identities of any products created down the road. I decided to tackle an illustrative style for the logo — an ambitious goal considering I had never done such a thing. I’m pleased with how this logo turned out, and all the painful, tedious and valuable lessons it taught me!
I’ve written a more detailed writeup of the logo creation process on my blog.
© Jared Christensen
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