Monday April 9, 2007

World, Meet Geniant.

At long last, The Geniant Blog is alive and kicking, thanks in great measure to Mr. Garrett Dimon’s “let’s just build it now and ask for approval later” approach. We’ve wanted a blog for a long time, and it was his “just do it™” attitude that pushed us to find the time to make it happen instead of waiting for unnecessary approvals. Thanks, G.

I’ll be writing about Design -related topics over at the company blog, so please do check that out. Our audience is prospective clients, existing clients and (you) our peers, so please be gentle if — every once in a while — one of the articles strikes you as particularly “noobish.” We’re trying to speak to everyone, and we may not strike a perfect balance every time.

Geniant employs a whole lot of folks who aren’t designer-types, and hopefully they will also contribute their knowledge to the blog. I’m just as interested as to what our project managers, engineers, salespersons and management will have to say as anyone. There a lot of really smart and talented people at Geniant, and we hope that this blog is a window into our unique blend of abilities.

With many design topics moving over to the Geniant blog, this space will be freed up to talk more about fire safety, bass, stabbings, bad brownies and all of the other quality content you have come to expect here. Hey, you’re welcome!

Visit The Geniant Blog


Garrett Dimon » 3733 days ago #

I think I garnered more approval than you might realize. I just did it quickly and under the radar. Good writeup though, and great work on the design. (Just in case I haven’t said it enough.)

Dan Mall » 3733 days ago #

Awesome work, Jared! The design is drool-worthy!

I do have one question: what prompted the use of Georgia for dates? As far as I can tell, it’s the only serif used on the site. Not only that, but it’s also bold and italic, and the only instance of italic used on the site too (other than in blockquotes). It’s definitely a subjective opinion, but I feel like the contrast is too great. Can you talk a bit about your thinking on that?

Leonard Klaatu » 3733 days ago #

It looks very good.

Jason Beaird » 3733 days ago #

I’ve added the blog to my RSS feed and look forward to seeing some great design related articles, as well as seeing how that affects what topics you end up publishing on here. May I suggest monster trucks, stan look-a-likes, and home improvement?

Oh, and Dan: I noticed that Georgia is used for the numbering on the comment list too. I assume they went with that in places that display mostly numbers since Georgia has such nice oldstyle (drop) numerals. I agree that it could be used in a few other places for consistencies sake. Honestly it doesn’t bother me at all though. Since I’m on the topic of oldstyle numerals, Candara (one of the new vista fonts) has them and it’s a sans-serif. Yay! Ok, I’m going to stop nerding out now.

Jared Christensen » 3733 days ago #

Dan: The idea is to use serif fonts sparingly to add some visual variety. I find serif typeface have more “personality” than san-serif, but are not always the easiest thing to read on the web. Thus, sprinking them into places where content is short and sweet (dates, comment numbering) gives them an opportunity to warm up the page.

One of my longstanding bones to pick with Adobe is the abysmal quality of type rendering in Photoshop, especially on Mac. I agree that the Georgia dates do look heavy, but in the comp they were less so. That’s not an excuse, as HTML should always have the final say, but it is an explanation. ;) I do think a bit of tweaking may be in order, but I think Georgia is there to stay.

Jason: nailed it. I think Georgia has very attractive number forms, which was one of the reasons it’s used to display numeric-centric content.

Hugh G. » 3733 days ago #

Nice, but more Jared and less Nathan is what I says!

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