Monday September 25, 2006

The Making of a Lovable Mascot.

  1. Resembles perfect cube of poop? Check.
  2. Represents edible food in spite of poop-like properties? Check.
  3. Communicates with creepy giggles and hugs? Check.
  4. Leaves messy brown smears on all who touch him? Check.
  5. Interactive site is made available en español so that El Blocko de Poopo can be enjoyed by all Americanos? Check.

Oh, Fudgems!


Ryan Irelan » 5473 days ago #

OK, I’m glad I’m not the only one that had the same thought when I first saw the commercial yesterday. Ew. Reminded me of Mr. Hankey, The Christmas Poo, except nastier because Mr. Hankey just wanted to help me out, not fill me up.

I think I’ll pass on the “fudgems,” thanks.

Chris Harrison » 5473 days ago #

Nice to know I’m not alone in thinking Fudgem was a Cubic Mr. Hankey.

Joshua Lane » 5472 days ago #

I’m still a bit perplexed as to how fudge is a logical addition to pizza…

Nathan Smith » 5472 days ago #

Priceless. You just can’t buy marketing schpeels like that anymore. Good to see Dominoes got themselves some before it ran out completely.

Bill » 5469 days ago #

That commercial makes me laugh just about every time. His little legs rock.

Shawn Dryden » 5466 days ago #

The fact that we are talking about it means it has already worked.

gb » 5464 days ago #

All I can say is brownito... wow.

Alan » 5434 days ago #

These were recently released down here in Oz, but Dominoes didn’t bother making a mascot. They just called them Chocolate Fudge Brownies, advertised them dripping in chocolate sauce, and avoided as much connection with feces as possible. lol

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