Blue Star Website
Website redesign for perennial Blue Star Ointment.
Jared: Created the new visual design, built the entire Flash site (which included tons of video, vintage print ads and downloads) and created numerous download goodies.
Matthew Esparza: Concept, Art Direction & Download content.
Website for topical analgesic, Blue Star Ointment. In an effort to market the product to younger consumers, the new Flash website gives the tried and true product a fresher, more lighthearted face and uses a mixture of vintage visuals and humorous language to give the website added punch.
Awards
Special Judges ADDY® Award, 2005, San Antonio, Texas Chapter
Gold ADDY®, 2005, San Antonio, Texas Chapter
