Blue Star
Media: Flash.
Credits: Jared Christensen (Design, Flash Development), Matthew Esparza (Design)
Notes: Website for topical analgesic, Blue Star Ointment. In an effort to market the product to younger consumers, the new Flash website gives the tried and true product a fresher, more lighthearted face and uses a mixture of vintage visuals and humorous language to give the website added punch. Designed and developed at G2E.
Awards
Special Judges ADDY® Award, 2005, San Antonio, Texas Chapter
Gold ADDY®, 2005, San Antonio, Texas Chapter
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Side Notes
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