Next Update
Media: Illustrator.
Notes:: Logo created for Next Update, a small software shop operated by Garrett Dimon.
The goal of this logo was to embody Garrett’s “summery, fun, and laid-back” vision of his new company. After a number of sketched ideas, Garrett and I both locked onto a simple but entertaining observation: that rotating a lowercase “n” yielded a lowercase “u.” There were attempts made to connect, interlock and otherwise conjoin the two letterforms, but the spark that interested us both the most was treating the “u” as a shadow cast by the “n.” This Escher-esque treatment still felt fresh after a couple of days, and so we knew it was working. The three-dimensionality of the mark gives it some substance and stability and the typeface (Serifa BT for the typographically curious) brings a sort of monospace/coding vibe into the mix, appropriately representing the digital nature of the company’s products.
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Side Notes
You're viewing my portfolio. These pieces are a representation of my personal and professional work over the last several years. You may also download my resume for a history of my professional endeavors.